While it may be fair to say more and more “cord-cutting” is occurring and streaming services are gaining traction, it’s important to recognize that cable and broadcast television mediums still account for 64% of viewership, according to a May 2021 Nielsen report.
Television advertising, aka commercials, are relative and can be an effective way to communicate your brand, product, or service to the masses.
What is the one event where the DVR doesn’t come into play and commercials are almost more important than the actual event? The Super Bowl! In 2020, the advertising revenue from that year’s Super Bowl was $449 million dollars. The average 30-second commercial cost an estimated $5.6 million. While this of course is the most extreme case of commercial viewership and cost, the point is commercials grab our attention if created and targeted properly. Raborn Media can help guide you through this process, from start to end, and advise if this is a cost-efficient method of messaging for you.
How Do Commercials Work?
If we were to break the process down of television advertising and commercials, there would be a creation phase and a placement phase. The creation phase begins with planning and gathering information to determine the client’s goals for the commercial and the intended audience. From there, we can assist with script writing and messaging, help determine shot locations, filming, editing, and reviewing the final product with the client.
For distribution and placement, Raborn Media can assist with evaluating what networks and ad buyers make sense to place the commercial with.
Television viewership statistics such as reach, gross rating points, demographics (age, gender, location, etc) are all important factors to consider.
It’s also important to account for the time of year/month or season of the product/service. When and how long the commercial should run to maximize ROI. These are all items our team is here to help evaluate and formulate a plan of action.
