The Problem
ENT Physicians of North Mississippi needed to promote new clinics and same-day appointments to a wide audience—including patients and referring physicians—while keeping branding consistent across two partnering brands.
Solution
Raborn Media created a cohesive campaign of print, outdoor, and digital assets—including flyers, billboards, direct mail, and animated videos—to increase awareness and drive visits. The animated videos were displayed at a local football game and formatted for future online ad placements.
Expertise used:
Balancing Branding for Efficient Messaging
With two brands operating together, consistency was critical. We refined the look and messaging across print, outdoor, and digital pieces so that the urgent care information complemented the long-standing ENT identity. Mailers reached households throughout the community, and animated videos brought the message to life at local events, ensuring a unified experience at every touchpoint.
Community Awareness
ENT Physicians of North Mississippi had recently opened two new clinic locations and needed to quickly inform the surrounding communities. To maximize visibility, we developed a targeted campaign that combined billboard placements in both cities with direct mail pieces delivered to local households.
This ensured that residents—whether commuting through town or checking their daily mail—were introduced to the new clinics and reminded that expert ear, nose, and throat care was now available close to home. By meeting audiences where they already are, the campaign strengthened local recognition of the ENT Physicians brand and helped drive early patient engagement at each new location.
Results
The multichannel campaign boosted awareness of the new clinic openings and solidified the ENT brand as a familiar, trusted healthcare resource in the region. Consistent messaging across every touchpoint ensured both new and existing patients knew exactly where to turn for care. The combination of billboard advertising, direct mail, in-office flyers, and an engaging animated video created repeated exposure that reinforced the value of the ENT services.
This cohesive approach made it easier for patients to recognize the brand and confidently choose the clinic for their ear, nose, and throat care needs.
