Videos serve many purposes in your brand’s marketing strategy. An effective way to use video to build brand awareness, as well as maximize your sales results and return on investment, is through product feature videos.
According to research, 84% of people say that they have decided to make a purchase based on a brand’s video of a featured product or service. It is no doubt that product feature videos can be a successful path forward.
Product feature videos effectively describe how a product will help your target audience by demonstrating what problems the product can help them solve.
Product Feature videos are effective at increasing conversion rates because they utilize a creative story that demonstrates how your product functions in the real world, and what kind of impact it has.
At Raborn Media, our video production team is skilled at creating compelling product feature videos. If you’ve got a product you’d like to spotlight, we will help strategize with you and save you time by coming up with a creative idea for your product. This includes scriptwriting for your product feature video.
Let’s work to create your product feature video by:
Though Product Feature videos may take a bit of time and strategy to create, they’re an effective piece of your brand’s overall marketing puzzle.
As consumers continue to seek out more videos while researching products they’re interested in, it’s important to utilize product feature videos to guide potential consumers to today’s customers.
