If your business has an update or an event that you would like to be covered in the news, you need a press release – a written statement issued to the media by an organization or company to relay information or to announce a recent activity or update.
A good Press Release is informative, brief, and clear.
It also incorporates information about the party releasing the statement and quotes from relevant individuals.
The basic components of a press release are:
A headline – This should be concise and engaging. It should encourage someone to read the press release, but not try to exaggerate the content.
A summary – This section should cover the key points of the document, answering the questions “who”, “what”, “when”, “wear”, and “why”. It should give readers the most important information about the event or update.
A date and location – As stated, this should give us the date, city, and specific location involved with the content of the press release. If an event took place at a certain spot, this spot should be included.
The body copy – This should include more information that is relevant but not mentioned in the summary, as well as quotes from relevant parties. It should also explain the importance of the even. The body copy should be straightforward but easy to read.
A boilerplate – A boilerplate is essentially an “About Us” section, which provides a brief overview of the company and the services it provides. This is normally the last section of a press release.
Contact information – If a media outlet chooses to run a story from a press release, they will typically want to contact the company for further information. Thus, the press release should include a relevant point of contact.
If your business has an event or an update and would like media coverage, we can help!
Raborn Media writes, designs, and distributes Press Releases to all relevant media outlets.
We include all necessary components and ensure that your business is well-represented.
