Instagram has become one of the most successful social media platforms for advertising. With over 600 million users, brands can directly target the exact demographic for which they are searching, and with the rise of influencing, the most strategic brands can even get quality endorsements while spending little to no money.
The success of Instagram ads comes, in part, from their variety. These ads come in many different formats, including:
Each type of ad includes a clickable call-to-action and is labeled “sponsored.”
Instagram is a visual platform, so the success of Instagram Ads depends heavily upon the aesthetic appeal of the content.
A huge benefit of Instagram ads is that users do not have to be following the company to see the ad. In fact, a company does not even need an Instagram account to advertise on the platform (though we highly recommend having one). If your targeted demographic aligns with a user, that user will see your ad, and if the ad is well-done, they may not even realize they are looking at an ad.
There are two ways to create an Instagram ad. The first is to use Facebook Business Manager to create a campaign and associated advertisements. The second way is to promote an existing post. While promoting the post is an easier method, the best results and the best targeting methods come from Facebook Business Manager.
Instagram Ads work best when you know your demographic because then you will be able to tailor the formats you choose to best target that exact audience.
If all of this seems a bit overwhelming, don’t worry because it’s our job to do all of this for you! If you know the audience you want to reach and you know the ultimate objective for your ad, Raborn Media’s team can do the rest!
