Are you looking to generate strong leads in a professional demographic? If so, you need to be advertising on LinkedIn.

Utilizing LinkedIn advertising allows you to directly reach other businesses, and particularly people making decisions within that business. LinkedIn boasts over 690 million members, and it is estimated that every 4 out of 5 users have some type of impact on business decisions. 

LinkedIn Ads come in a variety of different formats, which is ideal for you. This means you can be more specific with who you are targeting and how you are targeting, while still working within your budget.

The types of ads are: 

  • Sponsored Content – These ads show up in news feeds appearing as normal content, but they are labeled “promoted.” They feature a carousel of images, a single image, or a video.
  • Sponsored Messaging – This feature allows you to message LinkedIn users directly. There is currently a cap on how often you can use this ad per month, but it is a great resource for contacting people directly.
  • Text Ads – These ads only appear on desktops, making it an excellent option if you are looking to build leads in a professional demographic.
  • Dynamic Ads – This feature speaks to audiences directly through personalization. These ads are specifically tailored to the person viewing them through LinkedIn’s algorithm.

LinkedIn also helps you customize your ads based on your objective. Whether you want more people to be aware of your brand or you are actively recruiting people to your website, LinkedIn ads can help you accomplish it.

This all may seem overwhelming, but that’s okay because you don’t have to worry about any of it!

Raborn Media’s team of experienced professionals can work with you to create LinkedIn Ads specifically tailored to your target audience and your objective.

Let us do the hard work for you!

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