Pinterest is primarily a visual discovery platform where users search for inspiration for everything from recipes to home decor to fitness plans and everything in between. Millions of monthly users come to Pinterest with the intent to find an idea, service, or product that will in some way improve some aspect of their life. Therefore, Pinterest is an ideal medium for increasing your brand awareness and website interaction. People are already there to look for something, so let’s help them out!
Pinterest Ads are Pins that have been boosted to appear more frequently in relevant searches.
Boosted Pins can be:
Pinterest also boosts ads according to the campaign objectives determined by your end goal. If you are looking to increase any of the following, Pinterest ads will work well for you!
Choosing the best format for what you are advertising is important in Pinterest ads. You would advertise an established line of products and a new service your business is offering in different ways in order to optimize results.
Another important factor in advertising on Pinterest is demographics.
Genders of all ages use Pinterest, so placing Pinterest Ads for any type of service or product is advantageous, provided that the targeting demographics have been intentionally set.
Our team of experienced Marketing Coordinators is here to navigate all of this for you. Keeping your intended purpose for the ad in mind and staying within your set budget, we will determine the key campaign objectives to most effectively drive traffic, increase conversions, and boost brand awareness!
