Twitter is a social media platform dedicated to short thoughts, news updates, and lots and lots of memes. Twitter also boasts one of the highest engagement rates of all social media platforms, making it an ideal place for ads.
Twitter Ads are simply tweets that have been sponsored or promoted to appear more prominently in timelines, as well as in timelines of people not following the company.
People can still retweet, like, or respond to the tweet as normal, but the tweet will have a tag that labels it “promoted.”
You can also promote a hashtag or “trend” on Twitter, meaning that hashtag will appear at the top of the Twitter explore page to promote visibility. If you have an event coming up or you are trying to promote a service, you can pay to promote the hashtag, and your target audience will have a much higher chance of engaging with that trend.
Approximately 187 million people across the globe use Twitter daily. Twitter also boasts one of the most diverse user demographics, spanning all ages and genders, so the possibilities for your business on this platform are endless.
Twitter ads also have the advantage of being unobtrusive. They blend in seamlessly with the user’s timeline, so it is likely that people will engage with the tweet before realizing that it’s an ad. Likewise, due to the limited character count, Twitter ads are concise. The most effective Twitter ads are short and direct. Because of the diverse audience, you can tailor the tweets to fit your target demographic exactly, as well as diversify your ads to reach different audiences.
Perhaps the largest advantage of Twitter ads, however, is their cost-efficiency.
Twitter Ads have no minimum campaign spend, so they can work with any budget.
Raborn Media’s team is prepared to help you navigate the world of Twitter ads. Our experienced Marketing Coordinators are here to help you determine the best kind of Twitter ad, keep your audience and objectives in mind, and work well within your budget.
