I suck at a lot of stuff.
That realization was probably the single biggest factor in our growth over this past year.
“Marketing” is complex and ever-changing—to an exponential degree. This demands individuals to continuously educate themselves, or they get left behind.
No one person can be an expert at all this stuff. Can’t happen. Hence, my realization.
What CAN happen, is that a team of experts at different stuff, with an understanding of all of the stuff can come together and do some awesome stuff.
If there’s one thing that I think we’ve done really well, it’s bring in passionate, hard-working, knowledgeable individuals. The people here have taken us to the next level. The people who are really, really good at the stuff I suck at.
So what do we do? What’s that awesome stuff?
Today marks our one-year anniversary of being in our office here off Gluckstadt Road.
We’ve grown 200% in the past 365 days, and I’m so thankful for the people who made the decision to partner with us.
One of those partners, the Farm Families of Mississippi partnered with us nearly two years ago, and the relationship has truly been mutually beneficial. They’ve supported us as we grew and evolved, and in return we’ve done this.
Another relationship that I take great pride in is with the city of Brookhaven, Mississippi. Brookhaven’s tourism council partnered with us just over a year ago, and we got the opportunity to create a brand and provide an ongoing advertising campaign for the city.
As we continue to evolve, one thing I feel very strongly about is that video is now the most effective way for a brand to communicate. And yes, television commercials have always been one of the strongest ways to reach a certain demographic effectively, but there was a giant barrier to entry—money.
Most small businesses, nonprofits, startups, individuals, etc. can’t afford a television commercial. But, with the introduction of YouTube, Vimeo, Facebook, and other platforms that will host video content for free, brands now have the ability to spread their message organically via social media and the internet.
That changes everything. Take Deep South Pops for instance…
*On a related note, if someone skips your YouTube preroll ad before the 30-second mark, “you don’t pay a cent.” All of those extra impressions are just lagniappe.
We’ve also been given the opportunity to make videos to be utilized both online and for television commercials…
Lastly, at the heart of branding, marketing, and advertising, you find design, which is something that we have truly begun to thrive in.
We’ve done logos, websites, brochures, booklets, billboards, print ads, and digital banner ads—just to name a few.
We’ve even done product wrapping that can be found in your local Ace Hardware:
And we’ve built some great websites that I’m really proud of:
So, what do we do?
We partner with businesses, organizations, and individuals and determine the most effective and cost efficient way to sell a product or service, or spread an idea.
And, in short, what do I do?
I find great people to do awesome stuff.