Billboards are another form of traditional advertising. Tupelo, MS, home of the King of Rock and Roll (Elvis Presley), is a beautiful town in north Mississippi, but there is one thing about it that can put the whole town in a frenzy when it hits… a train runs right through the heart of it just outside downtown. Drivers are warned, you may get caught by it when you visit! But it just so happens that while you’re stopped, you can’t help but fixate on a large, bright, digital billboard that cycles ads. We have an employee that lives there, and the way he tells it, he knows what weekly special is at Kroger, which realtor had the most sales in the prior month if there’s a new physician or dentist in town – it’s impactful.
Billboards, while considered more of a traditional advertising method, are still popular in this day and age of technology.
Billboard advertising is categorized as out-of-home (OOH) advertising, which reaches consumers when they’re outside their homes, in their cars, traveling.
They are primarily utilized to help build brand awareness in a general setting. When considering utilizing billboards as a form of communication, and determining the cost-efficiency, there are three key factors in play:
With Billboards, it’s important to remember simplicity is key.
Your audience only has a few seconds to process the billboard and arrive at a conclusion, unless you’re stopped at a railroad crossing! If you have traveled in Texas, Buc-ee’s does a terrific job with theirs. All of their billboards are less than 10 words, have big bold letters, have their beaver logo, and the number of miles away it is. Even if you have never heard of it, you can’t help but wonder what it is based solely on their imagery and copy.
Another example of billboard use is the Mississippi State University campaign of FAMILY. For the past few years, after the conclusion of the NFL Draft, if an MSU player is drafted, it wasn’t but a few days or weeks later a billboard of that player was displayed in that team’s city with an image of the player, the MSU logo, FAMILY, and the copy, Where You Go, We Go. This is a prime example of the university celebrating the accomplishment of this player, but also building brand awareness in a city such as Dallas.
The team at Raborn Media can not only help you design a graphic for a billboard, but we can also help determine if it makes sense for the goal desired and get it placed.
