Remember the print ads from the 1950s? When there was essentially just a huge block of text that very few people were likely to actually read? We don’t do that anymore.
Ad Copy essentially refers to any type of text or script used in or on an advertisement – the voiceover on the Instagram ad, the tagline on the billboard, the speaker in the television commercial, etc.
Well-done advertisements use as little copy as possible to portray their message, while less effective ads inevitably say too much. When you hear “I’m loving it,” you know exactly which company is being referenced (and likely sing the jingle in your head) because this phrase is a fantastic example of ad copy.
Effective ad copy is more than just a catchy slogan though. The best ad copy implements eight key components:
We apply these same principles to the ad copy we write at Raborn Media.
Our Ad Copy is to the point, fluff-free, and written specifically for the target demographic.
Effective advertising speaks directly to the specific audience; you would advertise to a ten-year-old boy who loves trucks and a forty-year-old woman who loves pilates in very different ways. Your ad copy should reflect this.
At Raborn Media, we do the hard work for you. When you need simple, well-branded, memorable, and effective ad copy, we first determine your target audience, then we determine your specific objective. Are you trying to raise brand awareness? Highlight a service? Sell a product? With your audience in mind, we write ad copy that will efficiently communicate your objective, using all eight key components. We make sure it’s consistent with your overall brand too.
