Think back to March 2020. You were, more than likely, flooded with emails from companies regarding their reaction and amended policies due to the Coronavirus Pandemic. While it may have been irritating for the receiver, from the vantage point of the company, it was absolutely necessary. These emails were a type of Official Communication called Crisis Management – something often tedious, yet completely necessary.
Official Communications are any type of formal communication from a company to the public, or from one department within a company to another department within a company.
These communications must be formally written, nuanced to stay true to the brand of the company, and professional.
Some types of Official Communications are:
Press Releases – This is an official statement delivered to media sources that give specific information about a particular event or issue in hopes that the media source will choose to report on it.
Crisis Management – In the event of a crisis, a company must let its clients know how they are responding to the situation (which is why every company on earth was emailing you last year.)
Announcement of a new service line or new product – When your company begins to offer a new product or service, you have to let your current and potential clients know about it. They’ll probably be just as excited as you!
Announcement of a new hire – When your company hires a new person, your clientele likes to know! This can be in the form of a social media post, a newspaper feature, a press release, or even a billboard!
Internal communication – If one department of your company needs to issue a communication to another department within your company, it often takes the form of a notice or memo. These are both types of Official Communications.
Raborn Media employs a skilled team of Copywriters and Marketing Coordinators who are ready to help you draft any type of Official Communication.
Let our team help you present yourself in a branded and professional way!
