Instagram is the fastest growing social media platform in the world, and it adds new features seemingly every day. When it first arrived on the scene, it was simply used to share images from your day-to-day life. Now, images are often specially curated and highly edited. You can also post videos, reels, stories, longer videos called “Instagram TV”, and more. You can shop through the app, sign up for services, network with people, connect with companies and celebrities on a personal level, and on and on and on. The opportunities here are endless.
When a business chooses to utilize Instagram, it is important to set up a Business Account. With a business account, you can add your phone number, email address, location, and website to your profile, which makes it convenient for potential and established clients to reach out directly.
You can use the “Analytics” feature to measure your Instagram marketing results, both for your general profile and for any ads you might be running. How many people clicked this link? How many people saw this post? Analytics can tell you!
Instagram can also help you showcase different aspects of your company with ease. You can highlight employees and share client testimonials. You can showcase your products and services. You can post about major holidays and holidays that pertain to your specific industry. You can even educate people about your business or about techniques that your business uses. It is an ideal way to directly connect with your audience and to present yourself to them in the way you want your business to be perceived.
Instagram also allows you to run ads that target people who may not have found your business page organically.
You can also connect a business profile on Instagram to a business page on Facebook, meaning you can cross-post your content to appear on both platforms.
This maximizes your resources as you don’t have to spend too much time curating content specific to each platform.
If you want to maximize your presence on Instagram, let Raborn Media help! We produce branded copy and graphics to optimize your platform’s performance. If you want an engaging profile, we can do that for you!
