Twitter is a microblogging platform that allows users to share updates, with videos and photos attached, in 280 characters or less. With hundreds of millions of active users, Twitter is a great place for a business to share links, gather feedback, initiate discussion, respond to questions, and even monitor its overall reputation. It is an extremely useful platform for customer service.
While Twitter is built on the premise of sharing brief updates about your life or business, the most successful Twitter accounts are the ones who engage.
Discussions about literally any topic can be found on Twitter, and the more your business initiates and engages in these discussions, the more brand awareness will rise, which will result in new clients.
Twitter is unique in the sense that it created its own language for users to maximize their engagement on the platform. We are all familiar with the hashtag, but Twitter created it as a way to see multiple tweets about the same topic at once. If you wish to learn more about a certain topic, clicking on the hashtag will take you to a page where other people are discussing that same topic. Likewise, Twitter created the use of tagging another user through the “@” symbol so that people can respond to each other directly. You can also save tweets through the “like” feature and add your own commentary to a tweet by quoting it.
Businesses can use Twitter to connect directly with their audience. They can easily target people who might be interested in their products or services simply by visiting the Twitter profiles of businesses that offer similar products or services. The people who follow similar businesses would also likely be interested in following your business, so targeting these followers and engaging with them is a great way to build your audience.
Likewise, Twitter also has an advertising service that allows you to specify the exact types of people who would be interested in your products or services.
This is another solid way to grow your audience on Twitter.
If you are interested in investing resources into a Twitter profile, Raborn Media wants to help! Our experienced Marketing Coordinators can help you determine your overall goals for Twitter and produce branded content to help you achieve those goals. We can create, place, and monitor your ads to ensure you are maximizing your budget on this platform as well. Let our team help you grow!
