Service

Social Media

In the past, it was nearly impossible to target a specific audience when trying to increase awareness of a business. You could place billboards in a specific zip code or run commercials at a specific time on a specific television station, but beyond that, you could not guarantee that the correct people were seeing your ad, and you could not measure the success of that ad. Today, thanks to social media marketing, these problems have been solved.

Social media marketing is one of the best tools to utilize when increasing brand interaction and awareness. It is inexpensive, lucrative, configurable, and a great way to increase the reach of your business.  Advertising through social media platforms allows you to direct your content specifically to a highly targetable audience so that more people who would be interested in your business are able to learn about and interact with your brand. These platforms also use marketplace insights to measure the success of your content and report back so that you can adjust as needed.

Social media marketing can be done by simply posting well-curated content, but the most effective use of social media marketing is through platform-based advertising. Posting or advertising through images, text, videos, polls, etc. allows for greater user interaction, and the more someone interacts with your business’s online brand, the more likely they will become a loyal client of your business.

Social media marketing is also a great way to generate new leads for your business. Someone who may not interact with much of your content might still click through to your website, and when that occurs, they will likely give you their email when prompted. Insights on these actions can tell you more about your specific audience and your overall buyer persona.

Social media marketing may seem overwhelming, but we have a team of experienced professionals ready to help you meet your goals. We are well-versed in advertising through all major social media platforms, including Facebook, Twitter, Snapchat, Instagram, LinkedIn, TikTok, and more. We write copy, take photos, film videos, create graphics, and schedule content based on the platform’s algorithm and the specific audience you want to target on that platform. Somewhere, people are searching for the exact service or product you offer, and we will lead them to you.

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