The Problem
Community Bank’s existing website was outdated, fragmented across 300+ pages, and difficult for customers to navigate.
Solution
We rebuilt the site from the ground up with a modern, mobile-friendly design, streamlined content, and improved accessibility — creating a user-centered platform that works seamlessly for customers and staff alike.
Expertise used:
Architectural Overhaul
Our team led a complete information architecture overhaul, consolidating hundreds of legacy pages into a streamlined, intuitive structure. We paired this with clear, compliance-friendly copywriting across all services and locations, ensuring customers could find answers quickly while maintaining regulatory accuracy. By building reusable design components and templates, we gave Community Bank a scalable digital foundation that can grow with their business.
Engaging Features for a Seamless Experience
We introduced interactive tools that make it easier for customers to find what they need and connect with Community Bank’s mission. An Account Match Tool helps users discover the right products based on their goals, while an Office Locator offers quick access to nearby locations and staff. A new Community Hub brings the bank’s local impact to life, featuring fresh stories and updates each month. Together, these tools create a seamless, engaging experience that reflects Community Bank’s dedication to service, accessibility, and community connection.
Results
Successful public launch in March 2025, on time and aligned with a core system migration.
Positive feedback from Community Bank’s marketing and compliance teams.
Improved customer engagement through calculators, FAQs, and financial literacy tools.
Stronger SEO performance from reorganized IA and long-form content.
