[Scene 1]
KEY PLAYERS:
You
Your Growing Business
Raborn Media
SCENARIO: You need to produce a variety of videos, commercials, and voiceovers for different audiences and purposes, but you are unsure of where to begin and how to best accomplish this.
GOAL OF SCENE: You have an understanding of what you need to do in order to best utilize your time and resources while getting the diverse content you require produced.
[ENTER You and Your Growing Business]
You: We’re growing steadily, but I know we could grow even more if we directly targeted audiences through television commercials, radio ads, internet ads, and social media ads! The problem is that we would need to diversify the content based on our target audience and the specific medium through which we are advertising.
Your Growing Business: You’re right. The boost from producing additional content could really take our business to the next level. Our employees are talented, but this task may not be the right fit for any of them. We are already utilizing them in the best ways, and we should let them focus on the specific jobs they are already performing.
You: Ugh! What can we do?
[ENTER Raborn Media]
Raborn Media: Hello! I couldn’t help but overhear, and I think I can help?
You: Really? How?
Raborn Media: Well, it sounds like you need an experienced, professional scriptwriter. From what I hear, you could also use some help making sure everything is branded correctly, produced excellently, and targeted to the right demographics.
You: That’s exactly what we need! You can help us write and produce various scripts?
Raborn Media: Easily! We love writing scripts. As a matter of fact, I’m writing a script at this very moment! My team is full of experienced professionals who can help you with all of these things because we know that a good script has four clear components: a character, an objective, an obstacle, and a message. We can write scripts for traditional television commercials, internet ads, animated videos, radio spots, and anything else you need. Our scripts are compelling and effective because we simplify complexity and eliminate fluff to communicate as efficiently as possible. Once we’re done writing them, you look over them to ensure they are consistent with your brand and the objective you are trying to reach. After we make any needed edits, we move along to production! My team excels in that as well.
Your Growing Business: That sounds like exactly what we need! When can we begin?
Raborn Media: Right now! Let’s go!
[You, Your Growing Business, and Raborn Media exit excitedly, eager to begin their new partnership.]
(We promise the scripts we write for you won’t be this cheesy unless that’s what you want. As you can see, we’re very gouda at writing scripts.)
