One of the things we strive to accomplish with our approach in marketing is to be a piece to the puzzle, however, that may be, integrated with your team.
While we can get you to where you need to go with our industry-leading skills and services, we can also help you accomplish your goals, with your team in place, through Consulting.
From the multi-location healthcare company to the start-up entrepreneur, we have the experience necessary to provide a plan of action. With exceptional people located throughout the United States, our team blends industry expertise with a passion for service to help you spread your brand, product, or service in the most cost-efficient manner possible.
Our consulting focus is based on two main principles early in the planning process:
Some of the key topics, goals, and questions we help evaluate are:
Branding
Is it effective? Does it talk to the target demographic? Are you a parent company with subsidiaries and how are you messaging based on each subsidiary?
Market Research
What works and what doesn’t work? The adage, “If it ain’t broke, don’t fix it” – not true in marketing. You may be profitable, but that may not necessarily mean you’re maximizing profits.
Advertising Platforms and Mediums
There are roughly 15 different ways advertising can be accomplished today, what is right for your company? For one business, it may be best to run Facebook lead generation ads using video content, while for another business it may be best to run OTT ads and YouTube pre-roll ads for branding purposes.
Budgeting
How much money do you need to dedicate to getting your message out? How do you know what you’re spending is cost-efficient? Are the dollars you’re putting forward converting consumers? Lastly, once the plan is in place, what do flexibility and adjustments look like based on the results coming through?
Once goals are identified, we then help formulate and establish timelines to monitor and evaluate as the plan is executed.
